Client Discovery Brief

01 / 08

Business & Purpose

Help us understand what you do and why this website needs to exist.

Your name & company name *

Please enter your name.

Your email address * We'll send a copy of this brief here.

Please enter a valid email.

What does your business / project do? * Describe it as if to a friend who knows nothing about your industry.

Please describe your business.

Who is your target audience? Age range, profession, lifestyle, tech-savviness.

Primary goal of the website *

Please select a goal.

What feeling should a visitor have when they land on the site? Pick all that apply.

02 / 08

Inspiration & Likes

Show us what good looks like to you.

Websites you love — and why Add up to 5 URLs. For each, tell us what you like and what element you'd borrow.

Websites you dislike or find outdated Add up to 3. Tell us what turns you off.

Any sites outside your industry that inspire you visually?

Is there a specific feature you've seen anywhere you absolutely must have? e.g. hero animation, parallax, pricing table, portfolio grid…

03 / 08

Pages & Structure

Define the architecture of your site.

Any other pages not listed above?

What is the single most important action a visitor should take? *

Please fill in this field.

How should the navigation be structured?

04 / 08

Design & Visual Identity

The look, feel, and personality of your site.

— Branding

Do you have an existing logo?

Brand colors (hex codes if possible)

Existing or preferred fonts

— Style & Mood

Dark mode, light mode, or both?

Should the design be safe & conventional or bold & experimental?

— Layout

White space preference

Homepage hero section should be…

Scroll animations?

— Typography

Font personality preference

Headings should feel…

Any specific fonts you've seen and loved?

— Color

Color palette style

Colors to avoid — and why?

Buttons / CTAs should look…

— Imagery & Media

Photo source

Visual assets needed? Pick all that apply.

Image treatment style

05 / 08

Content

What's going on the site and who's writing it.

Do you have copy (text) ready?

Do you have photos / videos ready?

Do you need multilingual support?

If multilingual, which languages?

Do you have testimonials, case studies, or social proof?

06 / 08

Features & Functionality

What should the site actually do?

Any other features or custom interactions?

07 / 08

Technical

Infrastructure and integration details.

Do you have a domain name?

If yes, what is your domain?

Hosting preference

Do you need a CMS (ability to edit content yourself)?

Any special technical requirements? Pick all that apply.

08 / 08

Timeline & Budget

Last section — almost there.

Target launch date

Budget range

Should the project be phased?

Anything else we should know? Constraints, special requirements, past experiences, anything at all.

Client Portal

Tell us about your
ideal website.